Commercial Excellence Services | AI-powered commercial analytics
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    Commercial Excellence Services for Profitable Growth

    Commercial excellence consulting and AI-powered analytics that turn your strategy into results in the field

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    Commercial excellence analytics dashboard connected to an AI chip

    Trusted by global brands

    Perfetti Van Melle Bacardi Diageo H&M Delta Galil Alo Reckitt Zydus Wellness Panasonic Connect Whirlpool

    Commercial excellence challenges

    Commercial Excellence Challenges We Help Solve

    72%

    Of sales organizations don't put the time AI saves back into high-value selling

    75%

    Of marketers can't estimate how many of their promotions are profitable

    69%

    Of pharma and healthcare marketers can't pinpoint when HCPs are ready to engage

    Sources: 1. Gartner survey of 210 sales leaders, May 2026. 2. Kantar for the IPA, Kicking the promotion habit, October 2026 (via PPC Land). 3. MM+M and Multiview, February 2026 (via eMarketer, May 2026).

    Capabilities

    Our Commercial Excellence Capabilities

    Stop paying for promotions that do not pay back

    Measure true incrementality, net of cannibalisation and pull-forward, then continue, optimise or stop.

    PromoPulseRevenue Growth ManagementPricing & Promotion Analytics

    Trade promotion verdicts dashboard

    Set prices that protect margin and volume

    We model price elasticity, pack-price architecture and competitor moves, then recommend a price that holds your margin without giving up share.

    PricePulseRevenue Growth ManagementPricing & Promotion Analytics

    Pricing recommendations dashboard

    Give every rep more time to sell

    We score every rep on sales, productivity, execution and capability (ECO, bill productivity and LPPC), so your managers know who to coach and where.

    PricePulseRevenue Growth ManagementPricing & Promotion Analytics

    Sales productivity scorecard dashboard

    Close the gap between the plan and the shelf

    We check assortment, availability, price and display outlet by outlet, send the fix to the rep and confirm it on the next visit.

    RetailCPGSales & Marketing Analytics

    Retailer execution dashboard

    Turn your field strategy into a ranked call list

    HCPPulse gives each rep a ranked list of HCPs for the quarter, with the reason behind every target and a suggested way to open the conversation.

    HCPPulseCommercial PharmaIncentive compensation Ebook

    HCP engagement dashboard

    See every advisor, custodian and household in one view

    WealthPulse brings custodian, billing, CRM and market data into one view. It flags households drifting from target allocation, idle cash, attrition signals and fee leakage, each with a recommended action.

    WealthPulseFinancial ServicesPrivate Equity

    Wealth management dashboard

    The path

    Start small, then scale what works

    1. Weeks 0–6Foundation
    2. Weeks 6–14Pilot
    3. Week 14+Scale
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    1Platform for commercial excellence

    How Data and AI Enable Commercial Excellence

    AI-powered commercial analytics on 1Platform turns ERP, CRM, distributor and retail data into prioritized, explainable actions for every commercial role

    1Platform IPBusiness transformation
    AI foundationsCommercial decisions

    1Platform for Commercial Trade
    promotion     Data
    Engineering     Commercial
    Excellence     Margin and
    cash     Financial
    Excellence     Pulse apps Modeling Pricing MLOps Supply Chain
    Excellence     Business
    Planning     Prism Studio apps Agent
    Engineering     Demand and
    supply     Insights &
    Intelligence     AI & Data
    Governance     Media mix App
    Modernization     Platform &
    FinOps     Compliance

    Commercial Excellence Across Industries

    Shopping cart and shopping bag on a dark background

    CPG & Retail

    We help you grow margin with revenue growth management, trade promotion & retailer execution.

    Explore CPG solutions →
    Tablets and capsules moving along a pharmaceutical production line

    Pharmaceuticals

    We connect HCP segmentation, next best action and incentive comp on the same data.

    Explore pharma solutions →
    Financial analyst working on a laptop in front of a glowing dollar symbol

    Financial Services

    We support PE and wealth firms with sales planning, revenue forecasting & advisor performance.

    Explore financial services →
    Talk to commercial excellence experts

    Our Commercial Excellence Transformation Approach

    Pulse apps

    6-14 weeks

    to measured pilot results

    • PromoPulsePilot results by week 14
    • PricePulsePrice from elasticity, demo-ready
    • HCPPulseLive in 6–8 weeks
    • WealthPulseLive in about 6 weeks
    Explore Pulse apps

    Studio apps

    80–90%

    of your commercial data foundation pre-built, so an 8-10 month build takes 2-3 months

    • Foundation StudioThe data foundation behind every commercial app
    • Plan StudioSales, financial and workforce planning
    Explore Studio apps

    Prism engine

    Weeks

    not quarters, to build a Pulse app for a commercial use case we haven't pre-built yet

    • Field & retail executionNext-best outlet action for every rep
    • Built fromYour playbooks, KPIs and source data
    • You getA working app your team starts from
    Explore Prism engine

    Making data work forreal-time POS analyticssmarter trade promotionsincentive compensation

    Man in a denim jacket trying on shoes in a footwear store

    Store teams now see POS performance in minutes, not hours, while the peak is still happening.

    Global fashion footwear and accessories retailer

    Real-time POS analytics

    Read the case study →
    • 6-10 minPOS refresh, down from 30–120 min
    • 70-80%Faster processing at higher volumes
    • 4,500Files processed in 15 minutes
    Bearded brewer with arms crossed in front of brewing tanks and beer bottles

    Better promotion choices added $50M in annual revenue and made promotions 15% more effective.

    North America and Europe's largest alcobev manufacturer

    Trade promotion optimization

    Read the case study →
    • $50MAnnual revenue growth
    • 15%Increase in promotion effectiveness
    • 30%Faster turnaround time
    Modern hospital operating room with medical equipment

    Sales incentives now run on one automated Anaplan model, and target setting takes 70% less time.

    Global healthcare equipment giant, NAM region

    Incentive compensation management

    Read the case study →
    • 70%Less time on target setting
    • 99%Improvement in accuracy
    • 100%Automation across Anaplan models

    Why Choose Polestar Analytics?

    We don’t ship and forget

    We stay after go-live: every decision gets an insight, an owner, an action and an outcome.

    Insight, owner, action, outcome: four connected steps

    • Commercial first

      The decision leads. The platform follows.

    • Proven against a control

      Every pilot result is yours to defend.

    • Platform-agnostic

      Built on the stack you already run, whatever it is.

    • Certified secure

      SOC 2 Type II and ISO 27001.

    Trusted partnerships

    Anaplan Intelligence Trusted AI Partner
    Databricks Brickbuilder Silver Partner
    Microsoft Managed Partner
    Google CloudPartner
    Amazon Web ServicesPartner
    SnowflakePartner

    Latest commercial excellence insights

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    FAQ

    Questions commercial teams ask

    It's the work of getting a commercial strategy to actually happen. We link the plan to what reps, KAMs and distributors do each day, then measure the result.

    No. Our Pulse apps sit on top of the TPM and CRM you already run. For trade promotion, PromoPulse connects to Anaplan through a live bridge.

    Yes. Sales performance analytics scores each rep on sales, productivity, execution and capability, with ECO, BP and LPPC built in.

    You'll see pilot results by week 14, measured against a control set.

    CPG and retail, pharma and financial services. The operating model is the same; the KPIs change by industry.

    Commercial excellence is how a company turns its commercial strategy into profitable growth. It covers pricing, promotion, sales, channel and HCP decisions, and whether they actually get carried out in the field. We take it from the plan through to field execution and measured results.

    See where your marginis leaking

    Bring one question, and we will show it with evidence.

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    Talk to our Experts

    Siddharth Poddar

    Siddharth Poddar

    Chief Product Officer (CPO)

    LinkedIn
    Shubhendu Shekhar

    Shubhendu Shekhar

    Industry Solutions Lead, HLS

    LinkedIn
    Nick Quinn

    Nick Quinn

    CPG Consulting Practice - Lead

    LinkedIn
    Ankur Sharma

    Ankur Sharma

    Industry Solutions Lead, Retail

    LinkedIn