AI-Driven HCP & Pharma Commercial Analytics

SEE IT IN ACTION

In minutes, see your territory the way the strategy intended.

HCPPulse is a pharma analytics platform that brings HCP, prescription, and market data together to help field and HQ teams identify opportunities, prioritize actions, and make smarter commercial decisions.

WHAT THE PLATFORM SHIPS WITH

360°

HCP profile across CRM engagement, prescription, patient journey and third party data
4 Agents

Running against your commercial data, with every proposal reviewed by a person
Ranked Priority

Written strategy translated into ranked target priorities automatically

Impact measured across pharma commercial teams

Higher
Rx impact

Versus rep-led models without AI scoring

40%

Higher rep
productivity

Through focused HCP targeting and guided field execution

80%

Faster decision
cycles

From insight generation to field action

6-8

Weeks to live

Prebuilt KPIs and connectors, not a ground-up build

What Is HCPPulse?

HCPPulse is the pharma analytics platform Polestar Analytics built for commercial execution. It unifies HCP master data, prescription and script data, CRM engagement history, and payer and market data, then turns that into named prescribers to see and actions to take. It is the execution layer of commercial pharma analytics, sitting above the CRM that records activity and the BI that reports it afterwards.

Who uses it

Regional account managers and reps in the field. Regional and executive sales directors. Business unit leaders and commercial excellence teams at HQ. One platform, a different view per role.

What data it unifies

HCP profiles and tiering, prescription and script data, patient and diagnosis cohorts, payer and formulary status, pharmacy data, and CRM engagement history from Veeva or Salesforce.

What it solves

Strategy set at HQ rarely survives the trip to a rep's Monday. HCPPulse closes that gap by rewriting doctor-level priorities the same week strategy changes, instead of at quarter close.

Three steps from strategy to the right doctor.

No static segmentation lists. No quarterly call plan refresh. No finding out at the end of the quarter which visits mattered.

Set

Write the strategy once, in plain language. A business unit leader writes the quarter's commercial objective as text. HCPPulse turns it into weighted strategic priorities, versioned and dated, ready to drive everything downstream.
Prioritise

Know which HCP matters this quarter, and why. CRM engagement history, prescription patterns, patient journey insight and third party healthcare data resolve into a 360 degree profile, then into HCP segmentation and ranked HCP targeting.
Engage

Give every rep a queue, not a list. Recommended engagement channel per HCP, personalised guidance for the conversation, and an action queue that reorders itself as the underlying data moves.

Get an HCP Analytics Demo

Write the quarter's strategy, and watch every queue rewrite itself

A written commercial objective turned into weighted strategic priorities, versioned, dated and activated
Priorities that propagate into HCP prioritization and rep action queues rather than sitting in a separate deck
Executive format output: the recommendation first, the supporting evidence, the tradeoff, then a confidence qualifier

Open the day on a ranked list of doctors, not a report

A territory view that names which HCPs are losing ground, which to grow, and which to re-engage
HCP data analytics tied to the active priorities, with the reason attached to every name on the list
Open commitments and follow ups tracked in the same place the day is planned

See how HCPs, institutions and territories actually connect

Relationships mapped across HCPs, reps, institutions, territories and regions in one navigable network
HCP insights held in context, with insights, proposals and tasks attached to the entities they belong to
An adjustable network limit so a question can be widened or narrowed without commissioning a new report

Walk into the monthly review with the decision already framed

Goals split into what you are judged on and what you can still change this cycle
A written business brief that states where the gaps are concentrated and what the decision is this week
Read across patterns between goal pairs, surfaced only when the pattern holds against real values

One platform, benefits for every commercial role

Reps & Regional Account Managers

Open the day on named prescribers, not a coverage percentage
Tier, decile, prescribing and payer status on one profile
Message angle and likely objections, drafted from real history

Regional & District Sales Managers

See where each rep spends time against the doctors that matter now
Spot underserved high-value prescribers, flagged before performance slips
Read team execution against the strategy in force, not last quarter's list

Commercial Excellence & Sales Operations

Rewrite the objective in plain language, queues re-derive
Rebalance from a live rep, HCP and territory graph
One KPI definition across brands and regions

Business Unit Leaders & Brand Marketing

Goals, drivers and read-across in one review, trade-offs stated
Payer, competitor and formulary movement, at prescriber level
Which segments are moving, and which territories can catch them

Chief Commercial Officer

Set strategy as an input, not filters hard-coded into someone's dashboard
Watch priorities cascade from HQ through RSDs and BULs to rep queues
Measure return on field investment by priority-weighted execution, not activity volume

Talk to Pharma Analytics Experts

Bring your commercial data model and your current call planning process. We will show you what changes.

Talk to an Expert

Pharma commercial intelligence powered by Agents

Four agents run against your commercial data & produce insights, proposals & tasks against named HCPs. Every proposal waits for a person to approve it before it reaches a rep. Ask a question in plain language & get the answer with its evidence attached, with no SQL & no analyst queue.

Why HCPPulse?

Your strategy drives it, not someone's filters

In most tools the quarter's priorities sit inside the reporting filters, so a change means a rebuild. Here the strategy document is the input, and priorities are re-derived from it.

Output is a name, with the reason attached

A rep gets a specific pulmonologist, two of three patients already switched, last contact 41 days ago. Not a percentage of tier-1 targets met.

Nothing happens without a person saying yes

Recommendations wait in a queue until a rep or manager accepts them. The platform proposes, your team decides.

Every answer can be traced back

Open any recommendation and see the run behind it: the question, the tools called, the model used and what it cost. That is what makes it reviewable in a regulated function.

It sits on top of your stack, not in place of it

Your CRM stays the system of record and BI keeps reporting. HCPPulse adds the prioritization layer between them, nothing gets ripped out.

Your data stays yours

It runs inside your own cloud environment, encrypted in transit, and none of your data is used to train models.

HIPAA SOC 2 GxP-READY 21 CFR How governed agents work in a regulated function

HCPPulse for AI-Driven HCP Intelligence & Commercial Pharma Analytics

Mit unseren Experten sprechen