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Price, promote and plan with evidence at SKU and retailer level, not last year’s calendar.
Trusted by consumer brands
What is changing in food & beverage industry?
Private label value share in US food and beverage aisles
of gross sales goes to trade, often the second-biggest cost
major US tariff changes, February to July 2026
Sources: 1. Circana, US private label CPG sales reach $330 billion, March 2026. 2. West Monroe, Improving ROI for CPG manufacturers; KPMG, Winning the shelf war. 3. US Supreme Court IEEPA ruling (20 Feb), Section 122 surcharge (24 Feb), Section 232 overhaul (6 Apr) and new Section 301 tariffs (24 Jul 2026).
Use cases
Separate real incremental volume from pull-forward and cannibalisation for every event and retailer, then keep, fix or drop it.
PromoPulseCommercial ExcellenceAnaplan TPM
See elasticity by SKU, retailer and region, watch the gap to store brands, and test a price or pack change before it ships.
PricePulseCommercial ExcellenceModeling
Bring promotions, new items and retailer signals into one SKU forecast, then agree it once in a connected S&OP plan.
DemandPulseAnaplan S&OPSupply Chain Excellence
Measure what each channel adds to sales, from retail media to TV, and shift budget and flighting toward what pays back.
MediaPulseCommercial ExcellenceModeling
Rank stock-outs, weak call conversion and missed displays by value, give each gap an owner, and track it to an outcome.
InsightStudioAgenthood AICommercial Excellence
Size each territory by outlet potential and cost to serve, then set quotas reps can reach and the business can fund
1PlatformAnaplan SPMCommercial Excellence
Test plan designs before launch, tie payouts to mix and margin, and catch payout errors before they reach a rep.
1PlatformAnaplan ICMFinancial Excellence
The path
1Platform for food & beverage
From trade terms to field incentives, we connect the commercial decisions that set your net revenue, using our IP accelerators & services.
1Platform IPBusiness transformationAI foundationsF&B decisions
Price, pack and trade terms that grow net revenue per case, not just cases shipped.
Gross-to-net you can trust, deductions you can trace, and tariff reforecasts in days.
Promo-aware forecasts that keep shelves full and cut fresh-product write-offs.
Pulse apps
to measured pilot results
Studio apps
of your data foundation pre-built
Prism engine
not quarters, to build a Pulse app for a new domain
No app for your domain? Give Prism your docs. In a few weeks, you’ll have one.
Store teams now see POS performance in minutes, not hours, while the peak is still happening.
Global fashion footwear and accessories retailer
Real-time POS analytics
A 5% market share goal now runs on one shared set of KPIs that sales and IT both trust.
Leading alcoholic beverage company
Commercial analytics for on-premise growth
Trade promotion, pricing and gross-to-net now run in one connected plan, not across disconnected systems.
Global plant-based food company
Trade promotion and gross-to-net planning
RGM roundtable series
A webinar series on price, promotion, mix and connected planning, led by Saurabh Singh, our CPG & Retail Expert with people running RGM at major consumer brands.
Featured experts from
We stay after go-live: every decision gets an insight, an owner, an action and an outcome.
The decision leads. The platform follows.
Every pilot result is yours to defend.
Built on the stack you already run, whatever it is.
SOC 2 Type II and ISO 27001.
FAQ
No. PromoPulse adds optimization on top of your TPM, with a live Anaplan bridge.
No. It needs a clean data layer. If you lack one, Foundation Studio builds it.
Yes. We model GLP-1 adoption, price moves and private-label share as separate drivers, so each effect on volume and mix is measured on its own instead of blended together.
Pilot results by week 14, measured against a control set.
Yes. We rerun cost, price and demand scenarios for each tariff change, so you can see the margin impact by SKU and respond in days, not quarters.
Bring one question, and we will show it with evidence.
Senior Vice President
Assistant Vice President