Promotion Analytics

SEE IT IN ACTION

Two minutes. That's how long it takes to see your entire trade portfolio differently.

PromoPulse unifies descriptive analytics, predictive simulation, and generative AI into a single, guided workflow for fully optimized budget plans — with every brand, channel, and promotion classified, scored, and ready to act on

Impact measured

20%

Increased Promotion effectiveness
10%

Reduction in promotional spend
3X

Faster Planning cycles

Three steps from data to decision.

No implementation project. No data science team. No waiting months to see value.

Observe

You bring the data. We handle everything else. Upload your promotion history via CSV — or connect directly to your Databricks Delta Lake, ERP, or retailer data Portal. PromoPulse automatically computes ROI, incremental revenue, uplift, margin impact, and cannibalization risk across every promotion.
Adjust

Run scenarios before you spend a dollar. Set a budget envelope, pick your brands and channels, and let the AI simulation engine show you what the portfolio looks like under different allocation strategies. Optimal spend curves tell you exactly where returns start to diminish.
Finalize

Lock in the plan. Everyone stays aligned. Promote the best scenario to a draft plan, reconcile against your Anaplan financial targets, and finalize with a full audit trail. No Excel back-and-forth. No version confusion. One source of truth for commercial and finance teams.

Get a trade promotion demo

See the health of your trade investments in one glance

With promotion command centre see:

Dedicated analytical panel with trend charts and brand/channel breakdowns
10+ Live customizable KPIs monitoring Total Trade Spend, Incremental Revenue, Average ROI and more
Built-in rules engine automatically surfaces the four most critical business insights

No spreadsheet debates on which promotions to keep

Scale - High ROI, high volume. Put more money here.
Optimize - Good potential, room to tighten. Adjust mechanics or depth.
Experiment - Low ROI, low volume. Test a different approach before committing.
Stop -Negative ROI, volume cannibalizing other brands. Cut it.

Not every account that takes your trade spend gives you growth back.

Full promotion history, spend, and ROI per customer account — in one view
See which key accounts are driving incremental value and which are just absorbing budget
Walk into every account planning meeting with numbers instead of estimates

Which brands & channels are actually worth the investment?

See which brands are driving real incremental growth vs. riding baseline volume
Spot which retail environments — grocery, e-commerce, club, drug — are actually converting spend into margin
Catch channel concentration risk before it becomes a portfolio problem

Global, context-aware AI assistant

Users can ask questions like "Which channels have the highest ROI this quarter?" or "What is driving margin dilution for Brand X?" and receive grounded, data-specific answers.

Book a demo

Your next planning cycle doesn't have to be a guess.

See PromoPulse on your data. One demo, no obligations.

Book a free 30 min demo

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