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    Distill data, ferment insights, and taste the results

    AI-powered Alcoholic Beverages analytics to uncover market dynamics and consumer trends

    Move beyond the basic elasticity and forecasting models for analytics in alcoholic beverages. Now embrace a dynamic approach for S&OP, demand, capacity, and supply planning. From clustering to attributing factors predict what’s right for you!

    Know how we enable AlcoBev clients
    • 4 out of Top 5 Alcoholic Beverages companies trust Polestar with their analytics & planning
    • 25% improved accuracy in demand forecasting
    • 50% Reduction in BAU costs
    • 8% Increase in overall Market share

    Polestar Analytics' RGM Suite for Alcoholic Beverages: From Data Enablement to AI Modeling

    Get xAI infused RGM Platform

    Raise your glass to precision analytics and concoct a blend of insights with AI

    • Market Mix Modelling
    • Trade Promotion & Pricing
    • Sales & Store Optimizer
    • Incentive Compensation Management
    • Supply chain control tower

    Capitalize the impact of changing trends like RTD, at-home drinking, premiumization, etc. with the right market mix strategies

    • Not just Lasso and Ridge regressions but non-linear modelling for complex relationship interactions and mapping
    • Attribution Modeling for promotional sales using ML models
    • Identify the right impact of social media, influencer, retail, off-premise, and field marketing strategies for best product mix
    Traditional marketing practices your bottleneck for innovation in the spirts industry? Add this AI twist!
    Elevate your MMM with AI
    Trade Promotion Optimization

    Go beyond the Bayesian optimizations and get multi-variable non linear strategies to identify the right attributions and impacts.

    • Estimate true life and cannibalization impact of promotions
    • Measure uplift due to price, media, trade schemes, and investments
    • Develop affinity-based product pricing eg. for premiumization
    • Factor in seasonality, base price, discounts, and catalog data
    Adopt the best pricing practices that can increase a company’s margins by 2 to 7% in 12 months
    Pricing Analytics
    Pricing Analytics

    Gauge the effectiveness of sales strategies, identify distributors for restocking, or to identify the best complementary products

    • Increase placement rates with Predictive Lead Scoring using algorithms
    • Track primary and secondary sales with distribution efficiency to ensure growth, performance, and conversion
    • Micro-geography and outlet level product recommendation along with white space expansion
    Evaluate how your sales strategies impact your commercial KPIs and know what to track
    Get Sales KPIs
    Marketing Effectiveness

    Eliminate unclear plans, slow payouts, unauthorized discounting, and potential disincentives. Leverage AI/ML techniques to enable:

    • Incentive scenario planning capabilities to keep the plans flexible
    • Multiple Linear Regression for modeling incentive & performance
    • Anomaly Detection with Isolation Forests for Unusual Sales Patterns
    • Tailored incentive structured for different categories and SKUs
    Get 18+% reduction in payment disputes & streamline your sales effectiveness with ICM
    Enable Sales with ICM
    Sales Operations

    Enable digital supply chain networks with Demand & Supply Planning Centre, Inventory, Warehouse, and Logistics towers, Material Management, Fulfillment Tower, & On Time In Full Towers

    • Forecast demand with models like ARIMA to accurately predict spikes
    • Predict potential failures in distillation equipment with SVM & Edge analytics
    • Use Genetic Algorithms to design efficiently optimized routes
    Understand the functions, KPIs, approach, and best practices of a Supply chain control tower
    Know SCCT Capabilities
    Incentive Compensation Management

    Distilling Intelligence: Sneak Peek into AI-Powered Insights in alcohol industry

    From managing the changing tastes of new-age drinkers to tailoring recommendations for growing sales, our Spirits AI ecosystem can help with data analytics in alcoholic beverages by:

    • Manage multi-echelon inventory & sales
    • Plan beyond Bayesian algorithms for ‘true’ promotion uplifts
    • Plan not just for finished goods but for aging inventory
    Unlock the data fueled 'brewprint'
    A sneak peek into alcoholic beverages analytics

    Meticulously craft a cocktail of beverage insights with data analytics in the alcohol industry

    At Polestar Analytics, we bring carefully curated insights using statistical techniques and ML models to uncover trends and correlations for pricing optimization, customer behavior, bottling efficiencies, and more. We work have worked on activities related to:

    • Demand Forecasting, Automation, & Trade Promotion
    • Market Mix modelling & Revenue Growth solutions
    • Operational Efficiency gains with Secondary Claims
    • Automation of key planning activities for customer segmentation, S&OP, financial, and volume planning
    Talk to Alcoholic Beverages Experts
    Alcoholic Beverages
    25% Improvement in demand forecasting accuracy
    Alcoholic Beverages
    97% Reduction in reporting TAT
    Alcoholic Beverages
    25% Increase in distributor satisfaction score
    Alcoholic Beverages
    35% Increase in efficiency due to automation

    Accelerators to propel your Alcoholic Beverages AI journey

    Bring in Supply Chain control tower capabilities for better visibility
    Solutions
    Supply Chain Control Tower
    • Bring in Supply Chain control tower capabilities for better visibility
    • Improved data flow across suppliers, manufacturers, transporters, warehouses, retailers, and logistics
    • For better risk assessment and cost reduction with easier collaboration
    Explore in detail
    Enabling Procurement leaders to collaborate, deliver, and consolidate easily
    Solutions
    Procurement360

    Get details about Direct Material Sourcing with:

    • Budget builder to provide a collaboration workspace in developing annual budgets
    • Supply solver for reviewing supplier quality, delivery and price performance all at once
    • Variance vision to aggregate information for consolidating volume and price variances
    Explore in detail
    Revenue Growth Management
    Solutions
    Revenue Growth Management
    • xAI enabled marketing and optimization.
    • Multi-faceted integrated store vs promotion recommendation engine.
    • Outlet Level Product Recommendations and Scheme optimization engine.
    • Trade Target and Incentive Scheme Design at Delivery Level.
    Elevate RGM Strategy
    Long Range Spirits Planning
    Solutions
    Long Range Spirits Planning

    Explore our alcohol accelerators with this long-term liquid planning solution.

    • We enabled distilleries to plan and oversee production processes meticulously.
    • Ensured maintenance of optimal inventory levels at product variant level.
    • Scaled for recipe modifications, stock acquisitions, and sales strategies.
    Get Liquid Planning

    Curated Insights for transforming Alcoholic Beverage operations

    FAQs about our Alcoholic Beverages Data & AI Services

    Though it is difficult to get into the exact techniques without knowing the use case. Some of the most known AI techniques used in spirits industry are: Predictive analytics, utilizing regression analysis and time series forecasting, helps forecast sales trends and consumer demand. Machine learning techniques, such as classification algorithms (e.g., decision trees, random forests), enable effective customer segmentation and targeted marketing. Recommendation systems like collaborative filtering or content-based filtering are useful for suggesting products tailored to individual preferences. New age Generative AI is being used to create new flavor combinations, assist sales with chatbots, etc. If you’re interested in any more specific use cases, feel free to reach out to us!

    Some of the Financial Performance KPIs include: Sales volume, Average selling price (ASP), Total revenue, Gross profit margin, EBITDA, Net income, etc. KPIs for Marketing and Sales Performance include: Market share, Brand awareness, Consumer purchase behavior, Promotion effectiveness, Distributor/retailer relationships. Operational KPIs include: Operational Performance, Production efficiency, Inventory turnover, Waste reduction, Supply chain management, etc. Other KPIs include: Investments in responsible drinking initiatives, Sustainability efforts, etc.

    At Polestar Analytics we help you track the right KPIs based on your specific needs and requirements. Drop us a message to know more.

    Some of the key steps of our implementation process for manufacturing include:

    • Discovery Workshop: Where we map your goals and data.
    • Data Prep & Models: Where we clean your data and build & train custom models based on your requirements.
    • Deployment & Training: We launch solutions and get you up to speed.
    • Continuous Improvement: We refine models and grow with you.

    Further steps can be outlined based on your specific needs and requirements.

    Latest Alcoholic Beverages industry trends & Blogs

    Talk to us!

    Our CPG & Retail Experts
    Saurabh Singh
    Saurabh SinghDirector
    Siddharth Poddar
    Siddharth PoddarSr. Vice President