Sales & Marketing Analytics Services for Hyper-Personal Customer Experiences

Meet market demand with granular predictions, ensuring availability across channels, and utilizing real-time data to make informed decisions

• Launch targeted promotions for stores with pin-point predictions
• Create a culture of S&OP to ensure seamless collaboration
• Guarantee product availability across channels & building loyalty
• Predict customer needs and allocate resources effectively

Leverage point-of sale, marketing, web, social-media and loyalty data to make informed decisions about pricing, promotions and assortment management

• Unearth buzz with trend forecasting algorithms and sentiment
• Decide optimal pricing, sales promotions, & targeted markdowns
• Implement efficient inventory allocation and assortment strategies

From a persisting premiumization to growth in e-commerce and DTC channels, increasing RTD segment growth, and more make data your drinking buddy

• Keep a track of profit margins based on your sales movements
• From trade lifts to volume share changes analyze your promotions
• Track outlet coverages & efficiency with distribution tree analysis
• Analyze brand, equity, distribution, and media performance

Move beyond just descriptive analytics by combining internal, sales representative, practitioner, market, patient, & drug sales data with deeper intelligence & AI models

• Allocate budgets across channels with right marketing mix & effective drug sales forecasting
• Segment your customers, analyze their churn and sentiment
• Analyze generic erosion impact, prescribing behavior, awareness, etc.

To ensure OTIF and create the best customer experience by combining forecasting, classification, pricing, and scoring data

• Develop competitive pricing models that consider production costs, market value, and customer needs
• Build and track your customer satisfaction levels for long-term
• Maximize sales & margins by personalizing pricing and promotions