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    Pricing & Promotion Solution
    Our Pricing solutions powered by ProfitPulse. AI

    From understanding how sensitive your customer is for price changes i.e. sensitivity to evaluating the true returns and true lift from your promotion - we've got answers to all your questions:

    • How effective are my in-store promotions?
    • How much are my brands cannibalizing from my portfolio?
    • Should the TV-Digital-Sponsorship portfolio be different?
    • What stores have similar profiles for promotions?
    Start your Price optimization journey
    Pricing solutions
    Pricing & Promotion based Revenue Management solutions for omni-channel forecast and driver analysis

    Traditional trade promotion strategies waste millions by ignoring crucial price elasticity data and cannibalization effects across product lines. Most companies blindly spend 15-25% of revenue on promotions without understanding the true ROI. Our price optimization solution breaks this cycle.

    Pricing Optimization & Strategies
    Pricing Optimization & Strategies

    Identify pricing gaps in real-time to act quickly on revenue growth opportunities

    Not just price elasticity modelling & Bayesian techniques but we also consider the interactions between your own and competitor product portfolio with non-linear assessments.

    Get Price elasticity modeling, Price Scenario planning, and Competitive analysis to stay agile in your strategy.

    Channel & Profitability Analysis
    Channel & Profitability Analysis

    Precise attribution of marketing efforts, real-time optimization of budgets

    Designed with connected attribution, our RGM solution ensures that you optimize distribution based on channel profitability and strategies.

    You can prevent channel cannibalization with category, segment, product, and channel-level pricing & promotion. Combined with our xAI enabled models this is all you need for distribution.

    Trade Promotion Effectiveness
    Trade Promotion Effectiveness

    Move away from the paradox of spending too less or too much & get it right everytime

    Build clearance strategies, markdowns, and promotions to improve margins and profits. Add in elements of post-promotion dip, cannibalization, dynamic pricing, segmented targeting, along with holistic performance metrics.

    Know where and how to spend with xAI driven non-linear hierarchical relations.

    How high-impact RGM results look like
    Pricing Impact and Forecasting for a Fortune500 Company
    Pricing Impact and Forecasting for a Fortune500 Company
    Consumer Appliances Leader

    They achieved significant improvements (30+%) in forecast accuracy for 80% of SKUs and resulted in substantial savings

    Trade Promotion and Store level Recommendation
    Trade Promotion and Store level Recommendation
    Alcoholic Beverage Leader

    With channel uplift analysis at 75+ depots, the integration of store-level brand inventory, incentive, and target engines with third party data has helped us gain 11% share in market

    Built a winning Pricing Analytics Framework
    Built a winning Pricing Analytics Framework
    Alcoholic Beverage Giant

    From revenue forecast simulations for changing prices to behavioral analytics - has increased 10% contribution to the revenue as well as increased market share.

    Unlock Revenue Growth Management
    Unlock Revenue Growth Management

    From Pricing optimization to Promotion Assessment, enable your commercial, supply chain, and marketing plans that win every time in all conditions. With our RGM suite you can

    • Optimize the Trade-Off Between Price, Volume and Profit
    • Target micro-geographies and not just macro markets
    • Understand drivers that influence consumers
    Your best RGM partners
    Why customers choose Polestar Analytics for Pricing & Promotions
    01
    Beyond Surface-Level Analytics

    While others scratch the surface, we dive deep. Our xAI-powered engine doesn't just process data-it dissects & associates billions of data points across your entire ecosystem, revealing hidden growth opportunities that traditional analytics or even some advanced solutions miss.

    02
    Impact to Insights in 90 days

    We skip the endless implementation cycles. This is what our clients have seen in 90 days:

    • Average 4-7% revenue growth
    • Promotional efficiency improved by 15-20%
    • ROI on trade spending increased by 25%
    03
    Predictive Capabilities that pays off

    Why react when you can anticipate? Our optimization models can:

    • Simulate 10,000+ pricing scenarios in seconds
    • Predict cannibalization effects with 95% accuracy
    • Forecast competitive responses to your strategies
    04
    Industry Veterans, Not Just Data Scientists

    With Polestar Analytics as your RGM partner, you get technical and technology experts at your doorstep:

    • 100+ years of collective CPG experience
    • Data scientists who've optimized $50B+ in revenue
    • Former revenue leaders from Fortune 500 companies
    05
    Seamless integration for maximum impact

    Integration not just for your data, but for your impact assessment with:

    • 2-week implementation vs. industry average of 6 months
    • Compatible with 50+ data sources and ERP systems
    • Real-time optimization without disrupting existing workflows
    06
    A Proven RGM Track Record

    Our solutions are trusted by:

    • 7 of the top 10 global beverage companies
    • 12 leading snack and confectionery brands
    • Over 100 successful RGM transformations
    FAQ: Price Analytics & Promotion Optimization

    A few of the KPIs we suggest you track as a part of your pricing and promotion strategy is Price Elasticity for multiple products, True Promotion Lift (minus the cannibalization), CAC, Basket Size, Cross sell rates, Promotion Redemption rate, etc. We’ll need to have more specific information about the promotions to go deeper into the KPIs to track and the best dashboards suited for them to track these.

    A lot of our clients have asked this too, our Revenue growth management solution is built on an AI and ML enabled engine - so it includes things like Price Elasticity Modelling, Explainable AI models, Generative AI chat bot for contextual messaging, demand forecasting, regression and time series forecasting, clustering models (for similar stores), Ensemble and Bayesian models, and more.

    To avoid the common pitfalls from data management challenges like bad data quality to over reliance on historical data, our data integration practices involve quality checks of both the data being loaded and the data pipelines - it is to ensure transparency even after the implementation. For other pitfalls ranging like seasonality and over discounting - we have a team backed with experts with 20+ years in the industry - they are very well aware of all the nuances to track and not to. Talk to us in case you more specific queries.

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    Polestar Analytics