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    HCPPulse for AI-Driven HCP Intelligence & Commercial Pharma Analytics

    Turn commercial strategy into prioritised HCP engagement, with the reason behind every visit.

    Book a HCPPulse Demo
    HCPPulse
    SEE IT IN ACTION
    In minutes, see your territory the way the strategy intended.

    HCPPulse is a pharma analytics platform that brings HCP, prescription, and market data together to help field and HQ teams identify opportunities, prioritize actions, and make smarter commercial decisions.

    WHAT THE PLATFORM SHIPS WITH
    • 360°
      HCP profile across CRM engagement, prescription, patient journey and third party data
    • 4 Agents
      Running against your commercial data, with every proposal reviewed by a person
    • Ranked Priority
      Written strategy translated into ranked target priorities automatically
    Impact measured across pharma commercial teams
    HCPPulse
    4X
    Higher
    Rx impact
    Versus rep-led models without AI scoring
    HCPPulse
    40%
    Higher rep
    productivity
    Through focused HCP targeting and guided field execution
    HCPPulse
    80%
    Faster decision
    cycles
    From insight generation to field action
    HCPPulse
    6-8
    Weeks to live
    Prebuilt KPIs and connectors, not a ground-up build
    What Is HCPPulse?

    HCPPulse is the pharma analytics platform Polestar Analytics built for commercial execution. It unifies HCP master data, prescription and script data, CRM engagement history, and payer and market data, then turns that into named prescribers to see and actions to take. It is the execution layer of commercial pharma analytics, sitting above the CRM that records activity and the BI that reports it afterwards.

    Who uses it
    Regional account managers and reps in the field. Regional and executive sales directors. Business unit leaders and commercial excellence teams at HQ. One platform, a different view per role.
    What data it unifies
    HCP profiles and tiering, prescription and script data, patient and diagnosis cohorts, payer and formulary status, pharmacy data, and CRM engagement history from Veeva or Salesforce.
    What it solves
    Strategy set at HQ rarely survives the trip to a rep's Monday. HCPPulse closes that gap by rewriting doctor-level priorities the same week strategy changes, instead of at quarter close.
    Three steps from strategy to the right doctor.

    No static segmentation lists. No quarterly call plan refresh. No finding out at the end of the quarter which visits mattered.

    Get an HCP Analytics Demo
    Commercial pharma analytics features built for the field and for HQ
    Write the quarter's strategy, and watch every queue rewrite itself
    • A written commercial objective turned into weighted strategic priorities, versioned, dated and activated
    • Priorities that propagate into HCP prioritization and rep action queues rather than sitting in a separate deck
    • Executive format output: the recommendation first, the supporting evidence, the tradeoff, then a confidence qualifier
    HCPPulse
    Open the day on a ranked list of doctors, not a report
    • A territory view that names which HCPs are losing ground, which to grow, and which to re-engage
    • HCP data analytics tied to the active priorities, with the reason attached to every name on the list
    • Open commitments and follow ups tracked in the same place the day is planned
    HCPPulse
    See how HCPs, institutions and territories actually connect
    • Relationships mapped across HCPs, reps, institutions, territories and regions in one navigable network
    • HCP insights held in context, with insights, proposals and tasks attached to the entities they belong to
    • An adjustable network limit so a question can be widened or narrowed without commissioning a new report
    HCPPulse
    Walk into the monthly review with the decision already framed
    • Goals split into what you are judged on and what you can still change this cycle
    • A written business brief that states where the gaps are concentrated and what the decision is this week
    • Read across patterns between goal pairs, surfaced only when the pattern holds against real values
    HCPPulse
    One platform, benefits for every commercial role
    01
    Reps & Regional Account Managers
    • Open the day on named prescribers, not a coverage percentage
    • Tier, decile, prescribing and payer status on one profile
    • Message angle and likely objections, drafted from real history
    02
    Regional & District Sales Managers
    • See where each rep spends time against the doctors that matter now
    • Spot underserved high-value prescribers, flagged before performance slips
    • Read team execution against the strategy in force, not last quarter's list
    03
    Commercial Excellence & Sales Operations
    • Rewrite the objective in plain language, queues re-derive
    • Rebalance from a live rep, HCP and territory graph
    • One KPI definition across brands and regions
    04
    Business Unit Leaders & Brand Marketing
    • Goals, drivers and read-across in one review, trade-offs stated
    • Payer, competitor and formulary movement, at prescriber level
    • Which segments are moving, and which territories can catch them
    05
    Chief Commercial Officer
    • Set strategy as an input, not filters hard-coded into someone's dashboard
    • Watch priorities cascade from HQ through RSDs and BULs to rep queues
    • Measure return on field investment by priority-weighted execution, not activity volume
    Talk to Pharma Analytics Experts

    Bring your commercial data model and your current call planning process. We will show you what changes.

    Talk to an Expert
    Pharma commercial intelligence powered by Agents

    Four agents run against your commercial data & produce insights, proposals & tasks against named HCPs. Every proposal waits for a person to approve it before it reaches a rep. Ask a question in plain language & get the answer with its evidence attached, with no SQL & no analyst queue.

    HCPPulse
    Your next quarter's call plan should not start in a spreadsheet.

    See HCPPulse on your pharma data. One demo, no obligations.

    Book a free 30 min demo
    Why HCPPulse?
    01
    Your strategy drives it, not someone's filters
    In most tools the quarter's priorities sit inside the reporting filters, so a change means a rebuild. Here the strategy document is the input, and priorities are re-derived from it.
    02
    Output is a name, with the reason attached
    A rep gets a specific pulmonologist, two of three patients already switched, last contact 41 days ago. Not a percentage of tier-1 targets met.
    03
    Nothing happens without a person saying yes
    Recommendations wait in a queue until a rep or manager accepts them. The platform proposes, your team decides.
    04
    Every answer can be traced back
    Open any recommendation and see the run behind it: the question, the tools called, the model used and what it cost. That is what makes it reviewable in a regulated function.
    05
    It sits on top of your stack, not in place of it
    Your CRM stays the system of record and BI keeps reporting. HCPPulse adds the prioritization layer between them, nothing gets ripped out.
    06
    Your data stays yours
    It runs inside your own cloud environment, encrypted in transit, and none of your data is used to train models.
    HIPAA SOC 2 GxP-READY 21 CFR How governed agents work in a regulated function
    #FeelThePulse
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    Frequently Asked Questions

    It should do more than report. Commercial analytics in pharma has historically stopped at a dashboard, which leaves someone to interpret it before anything changes. A pharma analytics platform worth deploying joins HCP, prescription, payer and third party data into one profile, translates commercial strategy into HCP prioritization, and hands the field a ranked action with the reason attached.

    It builds a 360 degree profile per physician from CRM engagement history, prescription patterns, patient journey insight and third party healthcare data, then ranks HCPs against the priorities set for the current quarter. Segmentation stops being an annual exercise and becomes HCP prioritization that moves when the data moves.

    No. HCPPulse sits alongside the CRM and commercial data sources you already run rather than replacing them. It reads engagement history, prescription and market data, and returns prioritised targets, a recommended engagement channel and rep level guidance back into the existing workflow.

    HCPPulse is platform agnostic. It runs on Azure, AWS and Google Cloud, and works with Snowflake, Databricks and Microsoft Fabric. The application sits on a cleansed gold data layer, so a team that already has a commercial data product can start there. Where that foundation does not exist yet, Foundation Studio builds it.

    Four matches the family convention. The Pulse pages run four each. If you want a fifth, implementation timeline is the obvious gap, though I'd need a defensible number first, and the six to eight week figure in the skill is contradicted by the GTM notes.

    Talk to our Experts