Problem Statement
As the world’s second-largest wine & spirits company, managing a portfolio of over 200 SKUs across 50+ global markets, the company faced the challenge of maximizing return on investment (ROI) from their substantial advertising and promotion spend. With varying geographies, a diverse SKU mix, and the complexity of pushing products across multiple channels, a data-driven strategy was essential to streamline efforts and boost promotional effectiveness.
Solution Implemented
We implemented a Market Mix Modeling (MMM) approach using advanced data science techniques:
- Data Collection and Preprocessing
- Optimization and Scenario Planning
- Model Development
- Continuous Monitoring and Model Refinement
Any Challenges ?
Our Industry Experts can solve your problem.