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Polestar Analytics was proud to be a Gold Sponsor at Analytics Unite 2026, held April 7–9 at the Drake Hotel in Chicago. The summit, presented by Consumer Goods Technology, brought together more than 200 senior executives, data leaders, and technology innovators from across the retail and CPG landscape. This year's theme — "Redefining the Possible" — cut straight to the point: stop experimenting, start scaling.
Here's what stood out.
The conference opened with Varun Kakaria, CIO of North America at Reckitt, walking through how the company used AI-powered collaboration with a major retail partner to fix shelf performance. Their out-of-stock prediction accuracy went from 20% to 75% in a matter of months.
His advice was practical — tailor strategies by archetype, avoid creating silos, and choose progress over perfection.
From there, the agenda moved into sessions that tackled the mechanics of scaling AI across retail and CPG operations:
Bryan Gildenberg of Confluencer Commerce challenged the room on what profitable growth actually looks like when consumers are discovering products through entirely new interfaces. A panel featuring Saurabh Srivastava from Fractal, Indy Cho from Costco, and Meenakshi Ghoge from Mondelez International dug into the data readiness gap — the problem most companies would rather not talk about.
The consensus was clear: the models are ready, but the foundations underneath them often aren't. Organizations that get sequencing right (domain mapping, semantic layers, then platforms) are the ones pulling ahead.
Emily Nash from The Coca-Cola Company and BodyArmor, alongside a partner from GoSpotCheck by FORM, made a compelling case for field intelligence — using real-time in-store data to close the gap between what headquarters plans and what actually happens in the aisle.
The exhibition area was busy throughout, with companies running live demos across agentic AI, revenue growth management, and consumer analytics. Sponsors included Fractal, WNS, EXL, Cloudera, Cloverpop, Softtek, Clootrack, C5i, MathCo, and Polestar Analytics.
A few ideas surfaced again and again — in sessions, at topic tables, and in hallway conversations:
Analytics Unite remains one of the few events where retail and CPG technology leaders actually share what's working and what isn't. If you weren't there this year, it's worth putting 2027 on the calendar.
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When you theorize before data - Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.