01
From Insights Provider to Decision Maker
RGM is evolving from a function that analyses data and provides recommendations into a strategic partner that helps shape commercial decisions. What does it take for RGM to earn a seat at the table, influence decisions upstream, and become an integral part of the commercial decision-making process?
02
Who Really Owns the RGM Decision?
RGM can play very different roles across organizations — from consultant and insights provider to decision maker and commercial partner. Explore how company culture, business priorities, and RGM maturity shape what the function actually owns, and how RGM leaders influence outcomes even when they don't have the final say.
03
AI: From Answers to Action
AI is changing how quickly RGM teams can process data, identify patterns, improve data quality, and generate insights. But what happens after the answer is found? Explore how AI is changing pricing, promotions, analytics, and decision-making — and how the role and skill set of RGM teams are evolving alongside it.
04
What Should We Not Give to AI?
Not every commercial decision should be automated. Where are RGM leaders deliberately keeping AI out of the decision-making process, and why? A candid look at the role of human judgment, commercial context, governance, and trust in an increasingly AI-enabled RGM function
05
Democratizing RGM Across the Business
The future of RGM may not be about building bigger RGM teams, but about making Sales, Marketing, Finance, and other commercial functions better at RGM thinking. How can organizations democratize data and decision-making while maintaining the expertise, discipline, and governance that RGM brings?
06
Building RGM for the Next 5-10 Years
As AI, data, and commercial decision-making continue to evolve, what capabilities will RGM teams need next? Explore how AI could reshape RGM talent, operating models, data ownership, and decision-making — and hear bold predictions on where the function could be five to ten years from now.