About this Event
Built to Transform: Leading Commercial Change Without Burning Out the Culture
Most commercial transformations fail not because the strategy is wrong, but because the organization can't absorb the pace of change — teams burn out, capability gets built and then quietly abandoned, and the next reorg erases what the last one built. Join Gurkan Munsuz, Head of Global Revenue Growth Management at McCain Foods, for a BODHI fireside chat hosted by Shiraz Mishra, Business Head – International Markets at Polestar Analytics, exploring what it actually takes to lead commercial transformation that survives beyond the initiative that launched it. Drawing on experience building and scaling commercial capabilities across some of CPG's largest and most differentiated organizations, Gurkan unpacks why culture, talent, and change pace matter as much as strategy and analytics — and how leaders can build growth engines that outlast any single mandate.
Key Takeaways
- How to pace commercial transformation so capability sticks instead of collapsing after go-live
- Why culture and talent development are as critical to transformation success as strategy and tools
- Practical approaches to building cross-functional alignment around a shared growth agenda
- How to design change efforts that survive leadership transitions and organizational resets
Who Should Attend?
- Chief Commercial Officers (CCOs), Chief Growth Officers, and Chief Strategy Officers
- Commercial, Sales, RGM, and Trade Marketing Leaders driving or navigating transformation
- HR and Talent Leaders partnering on culture and capability-building initiatives
- Anyone responsible for making change stick inside a large, matrixed organization
Be part of this thought-provoking conversation at BODHI, where we bring together industry leaders to discuss the future of commercial transformation and growth leadership.