Powered by precision, collaboration, and real-time insight
Trade promotions often represent one of the largest discretionary spends in consumer-facing industries like CPG, Retail, and Alco-Bev, yet fragmented planning and delayed tracking erode ROI.
Our solution offers a unified modern platform that integrates strategy, financial logic, predictive modeling, and execution - empowering sales, marketing, and finance to collaboratively drive promotion outcomes, eliminate silos, and maximize margins through data-driven decisions.
Get started by defining top-down business goals-brand positioning, KPIs, and pricing guardrails. Create annual calendars and assign ownership across sales regions for seamless execution.
Split budgets into ATL and BTL using historic ROI, campaign type, and seasonal trends, while leveraging templates to maintain consistency and streamline planning.
Model baseline sales by SKU, geography, and channel; overlay tactic-driven uplift to isolate incremental volume and enable tactic pre-assessment before spend commitment.
Model complete financial impact-uplift, promotion cost, gross margin shifts, and net profitability-tracked at SKU, regional, and customer-tier levels for accurate insights.
Run multiple "what-if" scenarios with ranking engines to prioritize promotion plans, focusing on predicted ROI, volume uplift, and overall tactical cost.
Close the planning-to-execution gap using dashboards that track real-time promo status, budget usage, and sales rep compliance for better control and visibility.
increase in incremental sales
increase in forecast accuracy
decline in Cycle time
increase in sales
boost in trade promotion ROI
improvement in promotional effectiveness
increase in ROI across targeted categories
higher deduction recovery
reduction in overlapping event losses
