Commercial Excellence Services for Profitable Growth
Commercial excellence consulting and AI-powered analytics that turn your strategy into results in the field
Commercial excellence consulting and AI-powered analytics that turn your strategy into results in the field
Trusted by global brands
Commercial excellence challenges
Of sales organizations don't put the time AI saves back into high-value selling
Of marketers can't estimate how many of their promotions are profitable
Of pharma and healthcare marketers can't pinpoint when HCPs are ready to engage
Sources: 1. Gartner survey of 210 sales leaders, May 2026. 2. Kantar for the IPA, Kicking the promotion habit, October 2026 (via PPC Land). 3. MM+M and Multiview, February 2026 (via eMarketer, May 2026).
Capabilities
Measure true incrementality, net of cannibalisation and pull-forward, then continue, optimise or stop.
PromoPulseRevenue Growth ManagementPricing & Promotion Analytics
We model price elasticity, pack-price architecture and competitor moves, then recommend a price that holds your margin without giving up share.
PricePulseRevenue Growth ManagementPricing & Promotion Analytics
We score every rep on sales, productivity, execution and capability (ECO, bill productivity and LPPC), so your managers know who to coach and where.
PricePulseRevenue Growth ManagementPricing & Promotion Analytics
We check assortment, availability, price and display outlet by outlet, send the fix to the rep and confirm it on the next visit.
HCPPulse gives each rep a ranked list of HCPs for the quarter, with the reason behind every target and a suggested way to open the conversation.
HCPPulseCommercial PharmaIncentive compensation Ebook
WealthPulse brings custodian, billing, CRM and market data into one view. It flags households drifting from target allocation, idle cash, attrition signals and fee leakage, each with a recommended action.
The path
1Platform for commercial excellence
AI-powered commercial analytics on 1Platform turns ERP, CRM, distributor and retail data into prioritized, explainable actions for every commercial role
1Platform IPBusiness transformation
AI foundationsCommercial decisions
Trade
We help you grow margin with revenue growth management, trade promotion & retailer execution.
Explore CPG solutions →
We connect HCP segmentation, next best action and incentive comp on the same data.
Explore pharma solutions →
We support PE and wealth firms with sales planning, revenue forecasting & advisor performance.
Explore financial services →Pulse apps
6-14 weeksto measured pilot results
Studio apps
80–90%of your commercial data foundation pre-built, so an 8-10 month build takes 2-3 months
Prism engine
Weeksnot quarters, to build a Pulse app for a commercial use case we haven't pre-built yet
Store teams now see POS performance in minutes, not hours, while the peak is still happening.
Better promotion choices added $50M in annual revenue and made promotions 15% more effective.
North America and Europe's largest alcobev manufacturer
Trade promotion optimization
Read the case study →
Sales incentives now run on one automated Anaplan model, and target setting takes 70% less time.
Global healthcare equipment giant, NAM region
Incentive compensation management
Read the case study →We stay after go-live: every decision gets an insight, an owner, an action and an outcome.
The decision leads. The platform follows.
Every pilot result is yours to defend.
Built on the stack you already run, whatever it is.
SOC 2 Type II and ISO 27001.
Partner
Partner
Partner
FAQ
It's the work of getting a commercial strategy to actually happen. We link the plan to what reps, KAMs and distributors do each day, then measure the result.
No. Our Pulse apps sit on top of the TPM and CRM you already run. For trade promotion, PromoPulse connects to Anaplan through a live bridge.
Yes. Sales performance analytics scores each rep on sales, productivity, execution and capability, with ECO, BP and LPPC built in.
You'll see pilot results by week 14, measured against a control set.
CPG and retail, pharma and financial services. The operating model is the same; the KPIs change by industry.
Commercial excellence is how a company turns its commercial strategy into profitable growth. It covers pricing, promotion, sales, channel and HCP decisions, and whether they actually get carried out in the field. We take it from the plan through to field execution and measured results.
Bring one question, and we will show it with evidence.
Chief Product Officer (CPO)
Industry Solutions Lead, HLS
CPG Consulting Practice - Lead
Industry Solutions Lead, Retail
