Beauty & Personal Care Analytics | Polestar Analytics
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    Beauty & personal care

    Reinventing beauty & personal care with data & AI

    Defend beauty margin SKU by SKU, decide how to price, what to promote and make next

    Book a strategy session
    Holographic beauty product display with perfume bottles on a glowing screen

    Trusted by consumer brands

    Perfetti Van Melle Bacardi Diageo H&M Delta Galil Alo Reckitt Zydus Wellness Panasonic Connect Whirlpool

    What is changing in beauty industry?

    The hard part has moved to decision quality from volume growth

    49%

    Have received recommendations from AI, making product data

    +1.6%

    Amazon beauty ROAS gain on +7.8% ad spend 3

    MoCRA

    Safety evidence now needed per SKU 4

    Sources: 1. Circana, US beauty, H1 2026. 2. Pacvue, Q1 2026 beauty trends. 3. Foley and Lardner, MoCRA in 2026, March 2026.

    Use cases

    Where is your beauty margin leaking?

    Stop paying for promotions that do not pay back

    Measure true incrementality, net of cannibalisation and pull-forward, then continue, optimise or stop.

    PromoPulseCommercial ExcellenceModeling

    PromoPulse promotion verdicts dashboard

    Price every SKU to its real elasticity

    Model elasticity by SKU and channel, and war-game a competitor or dupe launch before you respond.

    PricePulseCommercial ExcellenceModeling

    PricePulse SKU price elasticity dashboard

    Put media budget where it earns

    Marketing mix modelling measures each channel's true contribution to sales, including retail media and social.

    PrismCommercial ExcellenceModeling

    Prism marketing mix model dashboard

    Know exactly why margin moved

    Break margin into price, mix, promotion and tariff effects, and free cash trapped in AP, AR and inventory.

    CapitalPulseFinancial ExcellenceBusiness Planning

    CapitalPulse margin bridge dashboard

    Catch the viral shade before it sells out

    Feed social and search signals into SKU and shade forecasts, and model landed cost down to the component.

    ProcurePulseSupply Chain ExcellenceMLOps

    ProcurePulse demand sensing dashboard

    Stay inspection-ready, continuously

    Trace ingredient to SKU to listing, monitor MoCRA controls against live data, and unify data across acquired brands.

    GRCPulseMigrationStudioAI & Data Governance

    GRCPulse compliance monitoring dashboard

    The path

    No rip and replace, no big bang

    1. Week 1-2Diagnostic
    2. Weeks 3–8Prove it
    3. ThenScale
    Book a strategy session

    1Platform for beauty & personal care

    What does Polestar Analytics do for beauty brands?

    We deliver business decisions from trade promotion to cashflow management with our IP Accelerators and services

    1Platform IPBusiness transformation
    AI foundationsBeauty decisions

    1Platform for Beauty Trade
    promotion     Data
    Engineering     Commercial
    Excellence     Margin and
    cash     Financial
    Excellence     Pulse apps Modeling Pricing MLOps Supply Chain
    Excellence     Business
    Planning     Prism Studio apps Agent
    Engineering     Demand and
    supply     Insights &
    Intelligence     AI & Data
    Governance     Media mix App
    Modernization     Platform &
    FinOps     Compliance
    and data

    Pick the part of the P&L you want to move

    Modern glass office building

    Commercial Excellence

    Price, promotion and mix that grow margin, not just volume.

    Explore Commercial Excellence →
    Executive reviewing financial charts on a tablet

    Financial Excellence

    Margin you can explain and cash you can free.

    Explore Financial Excellence →
    Connected global supply chain network map

    Supply Chain Excellence

    Demand sensed early, stock where it sells.

    Explore Supply Chain Excellence →
    Talk to Beauty industry experts

    Results sooner, because we never start from zero

    Pulse apps

    14 weeks

    to measured pilot results

    • PromoPulsePilot results by week 14
    • PricePulseDemo-ready today
    • CapitalPulseMVP in 7–8 weeks
    • ProcurePulse3-way match integrity
    • GRCPulseAlways-on control testing
    Explore Pulse apps

    Studio apps

    80–90%

    of your data foundation pre-built

    • Foundation Studio2–3 months, not 8–10
    • MigrationStudioAbout 35% less time and cost
    • FinOps StudioEvery dollar of waste owned
    Explore Studio apps

    Prism engine

    Weeks

    not quarters, to build a Pulse app for a new domain

    • Your data and documents
    • Knowledge graph
    • Purpose-built app

    No app for your domain? Give Prism your docs. In a few weeks, you’ll have one.

    Explore Prism engine

    Making data work for real-time POS analyticscommercial KPIstrade promotion and RGM

    Shopper checking her phone in a retail store aisle

    Store teams now see POS performance in minutes, not hours, while the peak is still happening.

    Global fashion footwear and accessories retailer

    Real-time POS analytics

    Read the case study →
    • 6-10 minPOS refresh, down from 30–120 min
    • 70-80%Team Efficiency
    • 248%Revenue Boost in Last 30 Days
    Shopper choosing a bottled drink from a supermarket beverage aisle

    A 5% market share goal now runs on one shared set of KPIs that sales and IT both trust.

    Leading alcoholic beverage company

    Commercial analytics for on-premise growth

    Read the case study →
    • 40–55%better commercial reporting accuracy
    • 35–45%faster reporting cycles
    • 25–35%higher commercial team efficiency
    Woman shopping for fresh produce with a tablet in a grocery store

    Trade promotion, pricing and gross-to-net now run in one connected plan, not across disconnected systems.

    Global plant-based food company

    Trade promotion and gross-to-net planning

    Read the case study →
    • 60%less manual effort in settlement
    • 40%faster planning and reporting
    • 25%better promo spend visibility

    RGM roundtable series

    Where RGM leaders compare notes

    A webinar series on price, promotion, mix and connected planning, led by Saurabh Singh, our CPG & Retail Expert with people running RGM at major consumer brands.

    Watch all sessions

    Featured experts from

    Ajinomoto Nestlé Unilever Church & Dwight BIC Coca-Cola McCain Holcim BAT GoTo Foods Opella Kellogg’s Diageo PepsiCo Reyes Albertsons Mondelēz International

    Why Polestar Analytics as your partner for the beauty industry?

    We don’t ship and forget

    We stay after go-live: every decision gets an insight, an owner, an action and an outcome.

    Insight, owner, action, outcome: four connected steps

    • Commercial first

      The decision leads. The platform follows.

    • Proven against a control

      Every pilot result is yours to defend.

    • Platform-agnostic

      Built on the stack you already run, whatever it is.

    • Certified secure

      SOC 2 Type II and ISO 27001.

    Trusted partnerships

    Anaplan Intelligence Trusted AI Partner
    Databricks Brickbuilder Silver Partner
    Microsoft Managed Partner
    Google CloudPartner
    Amazon Web ServicesPartner
    SnowflakePartner

    Latest beauty industry insights

    FAQ

    Questions beauty teams ask

    No. PromoPulse adds optimization on top of your TPM, with a live Anaplan bridge.

    No. It needs a clean data layer. If you lack one, Foundation Studio builds it.

    Yes. We build it on Prism, covering retail media and social alongside traditional channels.

    Pilot results by week 14, measured against a control set.

    Yes, on data and controls. Regulatory interpretation stays with your team.

    See where your margin is leaking

    Bring one question, and we will show it with evidence.

    Book a strategy session

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    Talk to our Experts

    Saurabh Singh

    Saurabh Singh

    Senior Vice President

    LinkedIn
    Ankur Sharma

    Ankur Sharma

    Assistant Vice President

    LinkedIn