About this Event

Revenue Growth Management is at an inflection point. The fundamentals — pricing, portfolio, promotion, and trade investment — remain the same. But the speed, precision, and scale at which leading companies can act on them is being redefined by AI and agentic intelligence.

The question is no longer whether AI belongs in RGM. It's how to build the right foundations, choose the right metrics, and embed intelligent decision-making into the commercial rhythm of your business — without losing the strategic clarity that makes RGM work in the first place.

Join this fireside roundtable with two RGM leaders from iconic CPG companies — one managing a high-complexity, multi-category non-food portfolio across Europe, the other driving OBPPC strategy for one of the world's most recognized beverage brands in Canada — as they share what RGM really looks like in practice, and where AI is changing the game.

In this session, we cover:

RGM KPIs that actually drive behavior: From price/mix growth and trade investment efficiency (TIE) to SKU complexity management — how to select metrics that are durable, strategic, and immune to noise.

The four levers of RGM and their AI readiness: Portfolio, Pricing, Promotion, and Trade Investment each operate at different speeds — and AI augments each differently. Where does automation create leverage, and where does human judgment still win?

Agentic AI in commercial decision-making: How autonomous AI agents are beginning to monitor pricing signals, flag promotion inefficiencies, and trigger recommendations in real time — shifting RGM from annual cycles to always-on intelligence.

Scenario modelling, evolved: Moving beyond manual high/low/mid price scenarios to AI-driven elasticity modeling, demand sensing, and integrated financial forecasting that connects volume, margin, and trade ROI in one view.

RGM x IBP — the intelligence layer: How connecting Revenue Growth Management with Integrated Business Planning through AI unlocks real-time Risks & Opportunities valorization — not just volume signals, but margin and mix impact.

Simplicity vs. sophistication: When does advanced analytics drive real value — and when does a focused, disciplined RGM philosophy outperform the noise of over-engineered tools?

Building for scale: Creating the data foundations, governance frameworks, and cross-functional capability that allow AI-powered RGM to operate consistently across markets, categories, and teams.

Who Should Join?

RGM, Pricing & Commercial leaders navigating portfolio and trade complexity Finance, Sales & Marketing professionals driving profitable and sustainable growth Analytics, Data & Insights teams building the AI foundation for smarter RGM Digital transformation and commercial excellence leaders exploring agentic AI use cases Any commercial leader curious about how RGM and AI intersect across very different business models