About this Event

Sales Excellence & Execution is no longer just about crafting GTM strategies—it's about bridging the gap from brilliant design to field reality. The modern approach drives profitable growth by operationalizing data into simple, prescriptive guidance that empowers sales reps to execute effectively every day.

Join an insightful BODHI fireside chat with Raj Bhattacharya, where we cover:

• Identifying the execution gap: Why 82% of companies design sales plays but only 21% execute them (Bain & Company), and spotting Ivory Tower vs. field failures in heavy industry.
• Simplifying with prescriptive analytics: Turning complex RGM spreadsheets into daily rep guidance like "Visit Client X, Sell Product Y at Price Z" for real-time decisions.
• From strategy to rep reality: Using data to cut through complexity, align GTM with field needs, and make analytics accessible beyond pricing teams.
• McKinsey's prescriptive selling edge: How telling reps exactly what to do becomes the biggest growth driver in traditional B2B industries.
• Overcoming field resistance: Practical tactics for getting reps to trust and act on data-driven recommendations in construction/CPG environments
• Building execution muscle: Scaling commercial capabilities so strategies stick, profitability rises, and sales teams thrive on simplicity over sophistication.

Who Should Join?

Commercial Leaders tackling strategy-execution disconnects Sales VPs and field executives in manufacturing/CPG RGM practitioners seeking field impact Analytics heads operationalizing AI for reps COOs driving profitable growth through execution