Connected Planning for RGM – Series 1

About this Event

In today's dynamic market, Revenue Growth Management (RGM) has become a critical lever for CPG and Retail leaders striving for sustainable, profitable growth. But how can businesses navigate pricing pressures, shifting consumer behaviors, and continuous market disruption-while keeping planning connected across functions and time horizons?

Join us for the first session of the Connected Planning for RGM - Series 1, where industry experts will explore how connected, scenario-driven planning can transform RGM from a siloed function into an integrated growth engine.

We'll discuss:

The Foundations of RGM: Core pillars driving profitable growth in CPG and Retail
Connected Planning in RGM: Aligning price, promotion, and trade across channels and categories
Pricing & Promotions: Balancing revenue, volume, and margin in an inflationary, volatile environment
Advanced Analytics & Scenarios: Using data and scenario-based planning to optimize decisions
Lessons from the Leaders: Real-world experiences and strategies from leading brands

This interactive session will deliver practical insights, best practices, and actionable takeaways to help you strengthen your RGM framework and build a more connected, agile planning approach.

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Guest Speaker: Gurkan Munsuz

Head of Global Revenue Growth Management | McCain Foods

Gurkan is the Head of Global Revenue Growth Management at McCain Foods, where he leads the company's global RGM transformation. He partners with business units and regional teams to embed RGM capabilities into the planning cycle, ensuring alignment and measurable impact across markets. With more than 20 years in consumer packaged goods, Gurkan specializes in commercial strategy, trade marketing, sales planning, and category management. He is passionate about building playbooks and governance models that enable sustainable revenue growth while fostering collaboration and innovation.

Guest Speaker: Marcelle Cruz Alvarado

Sr. Director Revenue Management Capabilities | Pepsico

With over 25 years of experience in commercial leadership across Latin America, Marcelle has spent the last 15+ years shaping and enabling Revenue Growth Management (RGM) capabilities across complex markets. Her passion lies in turning strategy into action by designing scalable processes, building cross-functional talent, and co-creating tools that embed RGM into everyday decisions.

At PepsiCo LatAm, Marcelle leads the development and execution of RGM across foods and beverages, working closely with business and technical teams to build systems that power sustainable growth-from price pack architecture to trade investment and mix optimization.

Guest Speaker: Bob Debicki

General Manager Consumer Industries | Anaplan

Bob Debicki is the General Manager - Consumer Industries at Anaplan, where he leads connected planning solutions for CPG and Retail. With over 30 years of experience spanning IBM, IRI, and McNeil Consumer Healthcare, Bob brings deep expertise in Revenue Growth Management, Trade Promotion, Price Elasticity, and Advanced Analytics. A seasoned industry voice, he has helped enterprise organisations move from reactive trade execution to intelligent, data-driven commercial planning.

Host: Saurabh Singh

Director & CPG industry Head | Polestar Analytics

A dynamic leader with over 18 years of experience in IT and consulting, specializing in analytics, business intelligence, and data-driven strategy. As Director at Polestar Analytics, Saurabh Singh leads a global team of 400+ professionals, delivering cutting-edge data and analytics solutions to CPG and Retail clients. With expertise in data warehousing, BI consulting, CRM, and business development, he drives revenue growth and customer success. An MBA graduate from IIM Lucknow and an electronics engineer from NSIT, he is passionate about leveraging technology to solve complex business challenges and create lasting value.