Built to Transform: Leading Commercial Change Without Burning Out the Culture
Most commercial transformations fail not because the strategy is wrong, but because the organization can't absorb the pace of change — teams burn out, capability gets built and then quietly abandoned, and the next reorg erases what the last one built. Join Gurkan Munsuz, Head of Global Revenue Growth Management at McCain Foods, for a BODHI fireside chat hosted by Shiraz Mishra, Business Head – International Markets at Polestar Analytics, exploring what it actually takes to lead commercial transformation that survives beyond the initiative that launched it. Drawing on experience building and scaling commercial capabilities across some of CPG's largest and most differentiated organizations, Gurkan unpacks why culture, talent, and change pace matter as much as strategy and analytics — and how leaders can build growth engines that outlast any single mandate.
Be part of this thought-provoking conversation at BODHI, where we bring together industry leaders to discuss the future of commercial transformation and growth leadership.
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Head of Global Revenue Growth Management | McCain Foods
Gurkan is the Head of Global Revenue Growth Management at McCain Foods, where he leads the company's global RGM transformation. He partners with business units and regional teams to embed RGM capabilities into the planning cycle, ensuring alignment and measurable impact across markets. With more than 20 years in consumer packaged goods, Gurkan specializes in commercial strategy, trade marketing, sales planning, and category management. He is passionate about building playbooks and governance models that enable sustainable revenue growth while fostering collaboration and innovation
Business Head - International Markets | Polestar Analytics
A senior business leader with 20+ years driving growth across software, manufacturing, and industrial automation. Currently Director and Business Head – EMEA at Polestar Analytics. Previously led global ecosystem strategy at ABB, building partnerships with SAP, Microsoft, AWS, IBM, and Dassault Systèmes. Earlier, scaled enterprise services as General Manager at Wipro with full P&L ownership across global teams. Known for a collaborative leadership style and a sharp focus on customer value — and for creating the conditions where honest, high-quality conversation happens.