AI-Redefined RGM: From Fundamentals to Agentic Intelligence
Revenue Growth Management (RGM) fundamentals—pricing, portfolio, promotion, trade investment—endure, but AI and agentic intelligence are transforming their speed, precision, and scale. Join RGM leaders from iconic CPG firms—one overseeing Europe's complex non-food portfolio, the other driving OBPPC for a top Canadian beverage brand—for a fireside roundtable on practical AI integration without sacrificing strategic clarity.
This focused discussion equips RGM practitioners to embed intelligent decision-making into commercial rhythms.
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Vice President of Revenue Growth Management | Church & Dwight Co., Inc.
Ivana Markovic is a senior commercial executive with over 25 years of global experience in Revenue Growth Management, Brand Marketing, and Corporate Strategy at leading CPG firms including Church & Dwight, Mars, KIND, McKinsey, and The Coca-Cola Company. As VP of RGM at Church & Dwight, she drives promotion ROI, pack price architecture, and planning processes across multi-billion-dollar portfolios. At Mars Wrigley, Ivana led Global Strategic Revenue Management for over $5B in trade revenue, delivering $200M+ annually in value through pricing frameworks, trade optimization, and mix-for-growth strategies—while building SRM practitioner communities worldwide. Her hands-on leadership spans pricing strategy COEs, trade portfolio transformations, and cross-functional execution, recently featured at Eversight's Revenue Roundup on building high-impact RGM practices. Ivana combines analytical rigor with execution excellence to navigate complex markets and deliver sustainable P&L impact.
Head of RGM & Commercial Excellence Leader | BIC
Pavel Mityushkin is Revenue Growth Manager Leader with more than 15+ years of experience across both food and non-food CPG leading brands. Since 2020, Pavel has led the deployment of multiple AI-driven Retail Execution and RGM software in Bonduelle and BIC locally and globally. Deep knowledge of sales and marketing processes and hands-on experience in operational RGM execution were key to understanding and supporting the teams going through significant changes.
With background in business intelligence and commercial excellence, Pavel combines execution excellence approach with analytical mindset to build scalable RGM frameworks that deliver long-term business impact in complex, competitive environments.
Director Revenue Growth Management | Canada OBPPC
Murtaza Mansoor is a Revenue Growth Management (RGM) leader with 12+ years of global finance and RGM experience across Canada and international markets, translating consumer and shopper insights into profitable, scalable growth. As Director, Revenue Growth Management at Coca-Cola Canada, he is driving pricing, promotion optimization, and mix actions to deliver strong revenue growth, while unlocking incremental opportunities through cross-functional collaboration. He brings deep expertise in price-pack architecture, trade spend optimization, elasticity-led analytics, and long-range brand roadmaps, grounded in rigorous financial planning, forecasting, and investment appraisal. Previously at Kraft Heinz Canada, he led enterprise pricing and trade management initiatives delivering significant net price and margin impact, and earlier roles at Unilever, AkzoNobel and PwC strengthened his operational finance and transformation toolkit.
Director & CPG industry Head | Polestar Analytics
A dynamic leader with over 18 years of experience in IT and consulting, specializing in analytics, business intelligence, and data-driven strategy. As Director at Polestar Analytics, Saurabh Singh leads a global team of 400+ professionals, delivering cutting-edge data and analytics solutions to CPG and Retail clients. With expertise in data warehousing, BI consulting, CRM, and business development, he drives revenue growth and customer success. An MBA graduate from IIM Lucknow and an electronics engineer from NSIT, he is passionate about leveraging technology to solve complex business challenges and create lasting value.