x
    Our new chapter begins now at polestaranalytics.com | Data to outcomes, Simplified!!
    RevOps 2.0 Elevating Sales Performace through Data-Driven StrategiesRGM Roundtable Series
    17th
    April 2025
    09:00 AM Central Standard Time

    RGM Roundtable Series – Session 1

    In today's dynamic market, Revenue Growth Management (RGM) is essential for CPG and Retail leaders to stay competitive. But how can businesses achieve sustainable growth while managing pricing pressures, shifting consumer behaviors, and market disruptions?

    Join us for the first session of the RGM Roundtable Series, where industry experts and thought leaders will discuss:

    • The Foundations of RGM: Key pillars driving profitable growth
    • Pricing & Promotions: Striking the right balance between revenue and volume
    • Advanced Analytics in RGM: Leveraging data to optimize decisions
    • Lessons from the Leaders: Real-world strategies from top brands

    This interactive session will provide practical insights, best practices, and actionable takeaways to help you refine your RGM strategy.

    Don't miss the opportunity to engage with industry leaders and RGM experts as we kick off this impactful series!

    Block your seat

    Missed the session? Watch the recording here ? [Watch Now]

    NOTE : Unauthorized use and/or duplication of this material without express and written permission from this site's author and/or owner is strictly prohibited

    About the Speaker

    Lorena Cartagena
    Guest Speaker: Lorena Cartagena

    Director, NAM Commercial Performance Products | Diageo

    A passionate evangelist for the power of data, Lorena Cartagena partners with stakeholders to develop innovative analytics products that fuel top-line growth, enhance personalized consumer experiences, and optimize business processes. With over a decade of experience in the technology sector, she excels in leading global, cross-functional teams and delivering end-to-end solutions. A Computer Engineer from the University of La Sabana (Colombia) is a strong advocate for data democratization and AI-centric product innovation.


    Marcelle Cruz Alvarado
    Guest Speaker: Marcelle Cruz Alvarado

    Sr. Director Revenue Management Capabilities | Pepsico

    With over 25 years of experience in commercial leadership across Latin America, Marcelle has spent the last 15+ years shaping and enabling Revenue Growth Management (RGM) capabilities across complex markets. Her passion lies in turning strategy into action??”by designing scalable processes, building cross-functional talent, and co-creating tools that embed RGM into everyday decisions.

    At PepsiCo LatAm, Marcelle leads the development and execution of RGM across both foods and beverages. Operating in one of the most diverse and dynamic regions, she works closely with business and technical teams to build systems that power sustainable growth??”from price pack architecture to trade investment and mix optimization. Today, under her leadership, the RGM function is evolving with AI and machine learning, making it more predictive, agile, and future-ready.


    Sara Schillio
    Guest Speaker: Sara Schillio

    Director of Integrated Analytics | Kellogg

    A bold creative thinker, Sara Schillio is a Consumer Insights professional with extensive experience in research, analytics, and brand strategy. With both supplier- and client-side expertise, she excels in leading research and embedding insights within marketing teams. A collaborative partner, she engages cross-functional teams to drive integrated business strategies beyond her function. Passionate about innovation and results, she develops and implements analytic solutions to support business goals. She has successfully applied occasion-led RGM principles to the Portable Wholesome Snacks category and ensures data integrity for accurate, data-driven decision-making.


    Saurabh Singh
    Host: Saurabh Singh

    Director, Polestar Analytics

    A dynamic leader with over 18 years of experience in IT and consulting, specializing in analytics, business intelligence, and data-driven strategy. As Senior Vice President at Polestar Analytics, Saurabh Singh leads a global team of 400+ professionals, delivering cutting-edge data and analytics solutions to CPG and Retail clients. With expertise in data warehousing, BI consulting, CRM, and business development, he drives revenue growth and customer success. An MBA graduate from IIM Lucknow and an electronics engineer from NSIT, he is passionate about leveraging technology to solve complex business challenges and create lasting value.