Guest Speaker: Lorena Cartagena

Director, NAM Commercial Performance Products | Diageo

A passionate evangelist for the power of data, Lorena Cartagena partners with stakeholders to develop innovative analytics products that fuel top-line growth, enhance personalized consumer experiences, and optimize business processes. With over a decade of experience in the technology sector, she excels in leading global, cross-functional teams and delivering end-to-end solutions. A Computer Engineer from the University of La Sabana (Colombia) is a strong advocate for data democratization and AI-centric product innovation.

Guest Speaker: Marcelle Cruz Alvarado

Sr. Director Revenue Management Capabilities | Pepsico

With over 25 years of experience in commercial leadership across Latin America, Marcelle has spent the last 15+ years shaping and enabling Revenue Growth Management (RGM) capabilities across complex markets. Her passion lies in turning strategy into action??”by designing scalable processes, building cross-functional talent, and co-creating tools that embed RGM into everyday decisions.

At PepsiCo LatAm, Marcelle leads the development and execution of RGM across both foods and beverages. Operating in one of the most diverse and dynamic regions, she works closely with business and technical teams to build systems that power sustainable growth??”from price pack architecture to trade investment and mix optimization. Today, under her leadership, the RGM function is evolving with AI and machine learning, making it more predictive, agile, and future-ready.

Guest Speaker: Sara Schillio

Director of Integrated Analytics | Kellogg

A bold creative thinker, Sara Schillio is a Consumer Insights professional with extensive experience in research, analytics, and brand strategy. With both supplier- and client-side expertise, she excels in leading research and embedding insights within marketing teams. A collaborative partner, she engages cross-functional teams to drive integrated business strategies beyond her function. Passionate about innovation and results, she develops and implements analytic solutions to support business goals. She has successfully applied occasion-led RGM principles to the Portable Wholesome Snacks category and ensures data integrity for accurate, data-driven decision-making.