W.I.Th Purpose series with Marcelle Cruz & Shruti

6^th

Feb 2025

09:00 to 10:00 AM CST Time

About the event:

The 'W.I.Th Purpose' series (Women In Technology with Purpose) is an empowering virtual event that celebrates and showcases the achievements of women leaders in the technology industry. Our goal is to provide a platform for these influential women to share their stories, insights, and experiences, offering inspiration and practical advice to our audience of tech enthusiasts, professionals, and aspiring leaders.

Through candid conversations and thought-provoking discussions, we aim to explore the challenges faced by women in tech, the strategies for overcoming them, and the opportunities to thrive in this ever-evolving field. This series is more than just an event; it's a movement to support and elevate women in technology, promoting diversity, innovation, and leadership. Join us to hear from trailblazing women who are making a difference in the tech world, and be a part of a community dedicated to driving positive change.

Block your seat

NOTE : Unauthorized use and/or duplication of this material without express and written permission from this site's author and/or owner is strictly prohibited

About the Speaker

Guest Speaker: Marcelle Cruz Alvarado

Revenue Management Capabilities Senior Director Pepsico

Marcella brings 23 years of extensive experience in the commercial management of multinational companies and FMCG leaders across Latin America. Currently at PepsiCo, she has also worked with Kimberly-Clark, driving growth through expertise in pricing, promotions, and portfolio optimization. And with over 15 years dedicated to developing Revenue Growth Management (RGM) and Business Intelligence (BI) capabilities, she has successfully driven strategic transformations, leveraging data to unlock growth opportunities and deliver measurable results.

Marcella's expertise lies in optimizing pricing strategies, promotions, and portfolio management, while her leadership and innovative approach have empowered teams to thrive in the competitive FMCG landscape.

We are excited to have Marcella as a speaker in our upcoming W.I.T.h Purpose session, where she will share her inspiring journey, leadership insights, and strategies for breaking boundaries in the world of business and technology.

Host: Aishwarya Saran

Technology Research Analyst

Aishwarya Saran is a technology research analyst at Polestar Analytics, where she focuses on optimizing marketing campaigns and enhancing brand performance through data-driven strategies. With a strong background in marketing communications, social media, and sales analysis, she has developed a keen ability to engage audiences effectively and is particularly enthusiastic about the transformative potential of generative AI in various industries.

Aishwarya's diverse experiences in analytics and marketing have equipped her with a unique skill set that makes her a valuable contributor in the technology sector. As a host for the W.I.T.h Purpose series, she not only shares her analytical expertise but also demonstrates a genuine commitment to fostering inclusivity and diversity within tech. She believes in empowering the next generation of women in technology, making this series a meaningful platform for celebrating achievements and inspiring future leaders. Her dedication to driving change and innovation truly sets her apart in her field.