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    Marketing Funnel Analytics
    28th
    August 2024
    11:00 AM Eastern Time

    About the event:

    Still relying on traditional Outbound in 2024? You might be in for a shock. The landscape of Technology companies has evolved to the point where there are a plethora of Growth Hacking channels to deal with the saturation in cold emails and calls.

    Make the most of every new-age channel and touchpoint of your marketing funnel ??? deep dive into data-driven analytics for enhanced velocity of conversions. This session dives deep into modern AI/ML models and cutting-edge analytics techniques, enabling you to measure and optimize each stage of the funnel. Discover how top IT/ITes/SaaS companies are using predictive models to pinpoint bottlenecks, elevate lead quality, and drive conversions.

    This is not just about theory; we'll showcase real-world applications and tools that leading IT/ITes/SaaS companies use to transform raw data into actionable insights.

    Who should attend:

    • CMOs in IT/ITes professionals focused on upgrading their marketing tech stack.
    • Marketing senior management aiming to sharpen their funnel strategies.
    • RevOps/Growth managers eager to boost conversion metrics.
    • Data geeks looking to push the boundaries of marketing analytics.
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    About the Speaker

    Mohana Bhrugubanda
    Mohana Bhrugubanda

    An accomplished thought leader with over 20 years of experience across multiple leadership roles and growing businesses in Data Analytics space, Mohana has expertise spanning across various business competencies including sales, strategy, consulting and general management.

    Has built and led high performance teams responsible for driving growth through large-scale data and digital transformation and innovation projects at the intersection of business and technology.