Revenue Growth Management is no longer a siloed function focused on pricing alone. The modern approach drives sustainable and profitable growth by embedding RGM capabilities across commercial operations worldwide.
Join an insightful fireside chat with Gurkan Munsuz, Juan Echeverri, and Michael Healy, where we cover:
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Head of Global Revenue Growth Management | McCain Foods
Gurkan is the Head of Global Revenue Growth Management at McCain Foods, where he leads the company's global RGM transformation. He partners with business units and regional teams to embed RGM capabilities into the planning cycle, ensuring alignment and measurable impact across markets. With more than 20 years in consumer packaged goods, Gurkan specializes in commercial strategy, trade marketing, sales planning, and category management. He is passionate about building playbooks and governance models that enable sustainable revenue growth while fostering collaboration and innovation.
Head of Revenue Management & Commercial Planning | Holcim
Juan is a global commercial strategist with extensive experience in Revenue Growth Management, marketing, and sales across FMCG, pharmaceuticals, and building materials industries. He has led commercial excellence and go-to-market initiatives in diverse international markets, building sustainable growth strategies that combine data, customer centricity, and cross-functional alignment. Passionate about capability building, Juan is recognized for helping organizations embed RGM into their day-to-day operations to protect value, drive profitability, and create long-term competitive advantage.
VP - Global Head of RGM | Revenue Management | BAT
Michael is the VP and Global Head of Revenue Growth Management (RGM) at British American Tobacco, leading the enterprise RGM function and driving market-level value growth. He collaborates closely with C-suite and cross-functional leadership to shape and execute strategic pricing and performance initiatives globally. Michael has built infrastructures to upskill practitioners and implemented advanced analytical projects to enhance commercial capabilities. His leadership fosters large-scale change management and commercial excellence, unlocking significant revenue opportunities and sustainable business impact.
Director & CPG industry Head | Polestar Analytics
A dynamic leader with over 18 years of experience in IT and consulting, specializing in analytics, business intelligence, and data-driven strategy. As Director at Polestar Analytics, Saurabh Singh leads a global team of 400+ professionals, delivering cutting-edge data and analytics solutions to CPG and Retail clients. With expertise in data warehousing, BI consulting, CRM, and business development, he drives revenue growth and customer success. An MBA graduate from IIM Lucknow and an electronics engineer from NSIT, he is passionate about leveraging technology to solve complex business challenges and create lasting value.