Guest Speaker: Kelly Rolader

Global VP, Revenue Growth & Development, Data Science & Brand Protection | BIC

Kelly Rolader is the Global Vice President at BIC, leading Revenue Growth Management, Data Science, and Brand Protection. She heads the Global Center of Excellence, partnering with commercial leaders to drive profitable growth and elevate BIC?s analytics capabilities.

With nearly two decades at The Coca-Cola Company, including a global RGM leadership role and an international assignment in Tokyo, Kelly brings deep expertise in business transformation and commercial strategy.A champion for women in business, Kelly is the Executive Sponsor of BIC?s Women?s Empowerment (WEB) program and an active member of CHIEF. She also gives back through her work with the Girl Scouts and as a mentor to rising professionals.

Kelly holds a degree in Communications from Appalachan State University and lives in Atlanta with her husband and two daughters. Outside of work, she loves fitness, cooking, watersports, and live music.

Guest Speaker: Jason Villano

VP, Revenue Strategy & Analytics | GoToFoods

Jason brings a unique combination of traditional CPG RGM mastery and modern analytics-driven revenue optimization to the rapidly evolving food delivery and restaurant technology space. At GoToFoods, he's applying his deep revenue management expertise to navigate the complex dynamics of multi-brand restaurant operations, delivery economics, and digital commerce?a space where traditional RGM principles meet entirely new business models.

His 13+ years at The Coca-Cola Company provide him with unparalleled depth in RGM execution across multiple channels and customer segments. As VP for Target and Kroger, he managed billion-dollar revenue negotiations and pioneered omni-channel RGM strategies that integrated DSD, warehouse, and fountain operations. His ability to drive $95M+ in revenue growth while simultaneously improving customer relationships showcases the art of win-win RGM execution.

What makes Jason particularly valuable is his ability to translate traditional CPG RGM principles into new business contexts. His experience with AI-driven accelerators from his consulting work, combined with his hands-on CPG experience, positions him uniquely to tackle the revenue optimization challenges in the food service industry?where margins are thin, data streams are complex, and customer behavior is rapidly evolving.

Guest Speaker: Hunt Barada

Director, Revenue Growth Management ? Strategic Pricing | Opella

Hunt Barada is Director of Revenue Growth Management ? Strategic Pricing at Opella, where he leads enterprise-wide initiatives to drive profitable growth through data-driven pricing strategies and advanced financial modeling.

With over a decade of experience spanning RGM, sales strategy, and category management, Hunt brings a unique blend of analytical rigor and commercial acumen. Prior to Opella, he held leadership roles at Sanofi, KIND, and Philips, where he developed high-impact pricing frameworks, optimized promotional effectiveness, and unlocked multimillion-dollar revenue opportunities with major retailers.

Hunt started his career in consumer insights at Daymon Worldwide and marketing at Irving Levin Associates, grounding his expertise in data analytics and storytelling. He holds an MBA and is passionate about using creative problem-solving and cross-functional collaboration to deliver measurable business results.