Driving Profitable Growth Across the Value Chain: CPG, Retail, and Beverage Perspectives
In an era marked by inflationary pressures, shifting consumer preferences, and retail transformation, Revenue Growth Management (RGM) continues to evolve as a strategic imperative. With voices from leading Retail, CPG, and Beverage Distribution brands, this session kicks off Season 2 with fresh, cross-sector perspectives.
Join us as our panellists explore:
This interactive conversation will surface powerful lessons from the field-whether you're running national brands, managing shelves in-store, or optimizing trade and pricing strategy across geographies.
Don't miss this unique opportunity to hear how RGM is being redefined by leaders at the forefront of change
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Global VP, Revenue Growth & Development, Data Science & Brand Protection | BIC
Kelly Rolader is the Global Vice President at BIC, leading Revenue Growth Management, Data Science, and Brand Protection. She heads the Global Center of Excellence, partnering with commercial leaders to drive profitable growth and elevate BIC?s analytics capabilities.
With nearly two decades at The Coca-Cola Company, including a global RGM leadership role and an international assignment in Tokyo, Kelly brings deep expertise in business transformation and commercial strategy.A champion for women in business, Kelly is the Executive Sponsor of BIC?s Women?s Empowerment (WEB) program and an active member of CHIEF. She also gives back through her work with the Girl Scouts and as a mentor to rising professionals.
Kelly holds a degree in Communications from Appalachan State University and lives in Atlanta with her husband and two daughters. Outside of work, she loves fitness, cooking, watersports, and live music.
VP, Revenue Strategy & Analytics | GoToFoods
Jason brings a unique combination of traditional CPG RGM mastery and modern analytics-driven revenue optimization to the rapidly evolving food delivery and restaurant technology space. At GoToFoods, he's applying his deep revenue management expertise to navigate the complex dynamics of multi-brand restaurant operations, delivery economics, and digital commerce?a space where traditional RGM principles meet entirely new business models.
His 13+ years at The Coca-Cola Company provide him with unparalleled depth in RGM execution across multiple channels and customer segments. As VP for Target and Kroger, he managed billion-dollar revenue negotiations and pioneered omni-channel RGM strategies that integrated DSD, warehouse, and fountain operations. His ability to drive $95M+ in revenue growth while simultaneously improving customer relationships showcases the art of win-win RGM execution.
What makes Jason particularly valuable is his ability to translate traditional CPG RGM principles into new business contexts. His experience with AI-driven accelerators from his consulting work, combined with his hands-on CPG experience, positions him uniquely to tackle the revenue optimization challenges in the food service industry?where margins are thin, data streams are complex, and customer behavior is rapidly evolving.
Director, Revenue Growth Management ? Strategic Pricing | Opella
Hunt Barada is Director of Revenue Growth Management ? Strategic Pricing at Opella, where he leads enterprise-wide initiatives to drive profitable growth through data-driven pricing strategies and advanced financial modeling.
With over a decade of experience spanning RGM, sales strategy, and category management, Hunt brings a unique blend of analytical rigor and commercial acumen. Prior to Opella, he held leadership roles at Sanofi, KIND, and Philips, where he developed high-impact pricing frameworks, optimized promotional effectiveness, and unlocked multimillion-dollar revenue opportunities with major retailers.
Hunt started his career in consumer insights at Daymon Worldwide and marketing at Irving Levin Associates, grounding his expertise in data analytics and storytelling. He holds an MBA and is passionate about using creative problem-solving and cross-functional collaboration to deliver measurable business results.
Director, Polestar Analytics
A dynamic leader with over 18 years of experience in IT and consulting, specializing in analytics, business intelligence, and data-driven strategy. As Director at Polestar Analytics, Saurabh Singh leads a global team of 400+ professionals, delivering cutting-edge data and analytics solutions to CPG and Retail clients. With expertise in data warehousing, BI consulting, CRM, and business development, he drives revenue growth and customer success. An MBA graduate from IIM Lucknow and an electronics engineer from NSIT, he is passionate about leveraging technology to solve complex business challenges and create lasting value.